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Heritage
A long-standing agricultural equipment brand built around durable, serviceable implements.
From generation to generation
Supporting Agricultural Mechanisation Since 1939.
Our story
About Mealie Brand
Established in 1939, Mealie Brand, a division of Zimplow Holdings Limited, is the largest manufacturer and distributor of animal-drawn agricultural implements in Sub-Saharan Africa.
With over 85 years of manufacturing experience, the company provides mechanisation solutions across the agricultural and mining sectors. Its agricultural product range supports the entire farming value chain, from gardening tools, land preparation, planting and crop cultivation to harvesting and post-harvest handling.
Mealie Brand works closely with conservation agriculture stakeholders across the region to promote sustainable farming practices and improve agricultural productivity.
Operating from its manufacturing facility in Bulawayo, Zimbabwe, Mealie Brand maintains an ISO 9001:2015-certified Quality Management System, certified by the Standards Association of Zimbabwe (SAZ). This reflects its commitment to quality, operational excellence, continuous improvement and customer satisfaction.
The company serves both domestic and regional markets, with key export destinations including Zambia, Angola, South Africa, Mozambique, Botswana and Namibia.
Recognition
Zimbabwe’s top exporter of agricultural implements
At the ZimTrade 2025 Exporter of the Year Awards, Zimplow Holdings, home of Mealie Brand, received the top exporter award for Agricultural Implements.
Quality you can rely on season after season, shaped by the farmers who use our tools. Made in Zimbabwe, trusted across the region.
- Year
- 2025
- Awarded by
- ZimTrade
- Sector
- Agricultural Implements
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Manufacturing capability
Product design, fabrication, assembly and quality checks support equipment made for field use.
03
Farmers and markets
Solutions span animal traction, affordable mechanisation and tractor-powered agriculture.
What we make
One brand across the farming cycle
Five product families, each backed by local spares and branch support.
A division of Zimplow Holdings
Backed by a listed group and a national branch network
Mealie Brand is a division of Zimplow Holdings Limited, listed on the Victoria Falls Stock Exchange (VFEX). Our branches in Harare, Bulawayo, Mutare, Chiredzi and Mvurwi provide sales, spare parts and advice close to where farmers work.